Clif Bar and KIND Bars Squabble Over Organic Ingredients

Posted April 9, 2019 by Keith Seiz

Finally, the food bar category has some excitement outside of the countless new entries that seem to appear daily.  Here’s the scoop. Clif Bar uses organic ingredients, KIND Snacks does not. In a clever marketing ploy designed to appear as a “let’s do better together” moment, Clif Bar took a...

 

Read More

A Few of Our Favorite Things: Snack Attack Edition

Posted April 2, 2019 by Brightly creative.

We’ve been thinking a lot about snacking lately at Brightly Creative, and how our clients can capitalize on the fact that more than 50% of all eating occasions are now snacks. Think about that. We’ve come a long way from three square meals a day. Consumers, including us, our noshing...

 

Read More

5 Takeaways from the Craft Spirits Conference

Posted March 26, 2019 by Keith Seiz

I’d normally welcome two consecutive weeks in Denver, but after experiencing the bomb cyclone snow storm, I was dreading heading back to the Mile High City just three days after said snowstorm forced me to drive home 13 hours from Denver to St. Louis. But, the American Distiller’s Institute was...

 

Read More

Natural Products Expo West: What We Saw and What You Can Expect to See on Shelves in 2019

Posted March 19, 2019 by Alison Wuebbels

This was my second year at Natural Products Expo West. Last year, I was totally unprepared for what I was walking into. This year, I had to give myself a pep talk before walking into the Anaheim Convention Center compound, and I still could not prepare myself for what was...

 

Read More

Off Color Improves Experience Through Packaging Innovations

Posted March 5, 2019 by Keith Seiz

There are two types of packaging innovations. The first: gimmicks designed to increase product sales. Think Coca-Cola putting people’s names on cans. Super cheesy, but also super effective. The second: structural or graphical enhancements designed to improve the flavor, freshness or experience of a product. Think tuna being sold in...

 

Read More

You’ve Won a Medal, Now What?

Posted February 26, 2019 by Alison Wuebbels

You submitted your beer or spirit to a competition. You’ve shipped your product. You wait in anticipation for the results. And, when they finally come, you’ve won a medal! Now what? It takes real investment (literally and figuratively) to enter a beer or spirits competition. And that’s not factoring the...

 

Read More

Formulation: The Real Challenge of Using Cannabis in Foods and Beverages

Posted February 19, 2019 by Keith Seiz

Let’s talk about cannabis and food product development. It’s inevitable and already happening, so no need to debate whether it’s a good or bad thing. It’s going to happen. The conversation now needs to move to formulation challenges and obstacles. I recently read a really smart Q&A on BakingBusiness.com with...

 

Read More

Brewery Tours: 3 Ways to Engage the Gawkers

Posted February 12, 2019 by Jonathan Galbreath

“Okay everyone, take a look at this. We put stuff in here and the move it over here. Everyone, look at this. From here we add this stuff and then cook it. Before we put it in here, it goes in there. After that, it goes into something smaller and...

 

Read More

A Few of Our Favorite Things: Stout Season

Posted January 29, 2019 by Brightly creative.

‘Tis the season for stouts. In this new monthly feature, we’ll be looking at our favorite products every month based on the time of year. Up first, we’re bundling up and writing about our favorite stouts we tasted in January. Abraxas, Perennial Artisan Ales What more can we say about...

 

Read More

National Beer Can Appreciation Day: A Holiday We CAN All Get Behind

Posted January 24, 2019 by Brightly creative.

January 24 is National Beer Can Appreciation Day. Why might you ask? Well, this day in 1935 was the historic and thirst-quenching day beer was first sold in cans. Want to know how you can celebrate? Buy a can, marvel at its design and drink in delight – it’s a...

 

Read More

How Botanical Trends Will Impact Your Next Gin Martini

Posted January 22, 2019 by Keith Seiz

In the December issue of Prepared Foods magazine, “botanicals” were pegged as a top trend. It makes sense. Consumers are trying to eat healthier, and for years, healthy food has been branded, rightly or wrongly, as flavorless. Unlike sugar, botanicals have the ability to bring flavor to food while still...

 

Read More

Food and Beverage Trends in 2019: Snacking on Fats While Drinking Cactus Water

Posted December 13, 2018 by Keith Seiz

It’s next to impossible to narrow down the food and beverage industry to three trends. I could have easily listed 15 things that will influence what you eat next year. In paring my first large list to three items, I eliminated quite a few sure things. However, the list below...

 

Read More

Distilled Spirit Trends in 2019: Growth, White Whales and Expensive Distillates

Posted December 12, 2018 by Keith Seiz

If I had the money to invest in a brewery, distillery or winery, I would throw all-in on the distillery. The craft spirits market is still in its infancy and all demographics point positively toward spirits being the preferred alcoholic beverage for the generations that matter most. I took a...

 

Read More

Beer Trends in 2019: Lower ABVs, Smaller Formats and Listed Calories

Posted December 12, 2018 by Keith Seiz

Winter is stout season. Big, barrel-aged monsters with high ABVs, syrupy viscosities and hints of chocolate, cinnamon, vanilla and chilis. I’m a seasonal beer drinking, shifting styles as the weather turns. I’m knee-deep in stout season and loving it, but duty calls and I’m obliged to set my stout aside...

 

Read More

Calories Before Beer?! Oh Dear.

Posted December 7, 2018 by Keith Seiz

This isn’t a humblebrag. I promise I’m making a point here. I’m an ultramarathoner. In fact, I just completed a 50-mile race a couple weeks ago and was the fifth fastest male at doing so. I also eat really healthy. I read labels, avoid processed foods where possible and am...

 

Read More

Beyond Turkey: Delicious Alternatives for Thanksgiving

Posted November 19, 2018 by Alison Wuebbels

Turkey may be the traditional center of the Thanksgiving table, but that’s just one of so many delicious ways to serve up an impressive holiday dinner. Whether you’re just not a fan of the big feathered bird, are a rebel of tradition or just want to get a little more...

 

Read More

What’s More Terrifying: Clean Meat or Cannabinoids as Functional Ingredients?

Posted November 14, 2018 by Keith Seiz

Featured image courtesy of cleanmeat.org. In my role at Brightly Creative, I have the pleasure of attending and speaking at quite a few food industry conferences every year. The Food Evolution Summit in San Diego was one of my favorite events this year. Why? First, I had the opportunity to...

 

Read More

Tradeshow Express: Trends We Gathered from IFT18

Posted September 5, 2018 by Jonathan Galbreath

This is our first “Tradeshow Express” post. In between the events we host for our clients, we exhibit on their behalf at A LOT of trade shows in the food and beverages industries. IFT18 was one of our stops this year. We didn’t see anything earth-shattering this year, but we...

 

Read More

A Summer of Summits

Posted September 4, 2018 by Keith Seiz

What did you do for your summer vacation? I used to hate writing those essays in school. Now, I’m kind of excited to write this blog post detailing what the Brightly Creative team has been up to this summer. It was packed to say the least. We had meetings, conferences,...

 

Read More

Mission Accomplished? Honey Beer Summit Austin Recap

Posted June 18, 2018 by Keith Seiz

Beards, bees, brewing science and a lot of honey. Those elements are standard of any Honey Beer Summit. But what was unique about our recent Austin event, the sixth Honey Beer Summit we have hosted? Barrel-aging honey, honey sours, hops and honey, increased honey usage, goats, and countless chigger bites....

 

Read More

To “Summit” All Up, Brewing with Honey is the New Black (and Yellow)

Posted May 9, 2018 by Jonathan Galbreath

The year is 2013. Our client, the National Honey Board, had started to field quite a few calls about the use of honey in the brewing industry. We knew it was an emerging market for honey, but we also knew it was a small market at the time.  With a...

 

Read More

The Evolution of the Bread Aisle

Posted April 19, 2018 by Alison Wuebbels

Before becoming an agency guy, I was an aspiring journalist armed with a pencil, notebook and a briefcase full of ambition. My writing chops were mediocre at best, but I made up for it with my curiosity, ability to take critique very well and position under an immensely talented editor...

 

Read More

What Boston Beer’s Volume Declines Tell Us About Craft Beer

Posted February 23, 2018 by Keith Seiz

As expected, Boston Beer Company’s 2017 financial results failed to impress analysts and continued to spotlight some fundamental flaws in the beer industry. In my opinion, the most foreboding number from the company’s 2017 results: 3.8 million barrels shipped. That may seem like a lot of beer, but it’s actually...

 

Read More

Defining What “Healthy” Means For Consumers and Product Developers

Posted February 12, 2018 by Keith Seiz

An interesting segment ran on the Today Show recently naming the top 50 healthy foods and snacks. The website, Eat This, Not That!, was responsible for the list, and they did a great job. Not necessarily in determining the 50 snacks and beverages, but in setting the criteria for what...

 

Read More

Finding Balance in Foods and Beverages Developed for Kids

Posted February 7, 2018 by Keith Seiz

I took my kids to McDonald’s for breakfast before school yesterday. It’s a rare occurrence, as I love providing my family with three home-cooked meals a day when possible, and I’m a bit of a health nut. However, the girls were being sweet, mom had an early morning conference call...

 

Read More

In Beverage Category, The Big Get Bigger But the Little Companies Have All the Fun

Posted January 31, 2018 by Keith Seiz

Keurig Dr Pepper. The name just rolls off your tongue, right? Not really, but those three words were uttered or printed by thousands of newscasters, newspapers and bloggers analyzing the latest mega merger in the food and beverage industry. But before we get into that, did you know that there...

 

Read More

What to Make of 2017 Beer Industry Sales

Posted January 20, 2018 by Jonathan Galbreath

The number of new craft breweries in the United States is exploding through the roof. The number of people drinking beer has remained stable. Something’s gotta give, and recently released sales stats from IRI Worldwide provide a bit of insight. I’ll attempt to mine this insight into a cognitive blog...

 

Read More

Food and Beverage Trends in 2018

Posted January 20, 2018 by Jonathan Galbreath

A blog post in which I join the countless others making predictions about what to expect this year in the food and beverage industry. Hopefully, I mined some insights in here others have not covered. Without further ado….predictions about the food and beverage industry in 2018. Authenticity will become imperative...

 

Read More

2017 in Review: Our Favorite Beers

Posted January 5, 2018 by Jonathan Galbreath

We work quite a bit in the beer industry, and we quite enjoy the products that craft brewers craft, from hazy IPAs to tart Berliner Weisses. Through our travels in 2017, we’ve had the opportunity to taste some amazing beers, whether it’s at one of the Honey Beer Summits we...

 

Read More

On the Road: Craft Brewers Conference 2017

Posted January 5, 2018 by Jonathan Galbreath

Dates: April 10-14, 2017 City: Washington, D.C. Brightly Team: Keith, Jonathan and Alison One of my favorite shows of the year! Great beer, great friends, great coworkers and a new city to explore. Plus, three days talking about honey. What’s not to love about the Craft Brewers Conference (CBC)? Jonathan,...

 

Read More