Are you going to eat that?

Posted August 4, 2020 by Keith Seiz

I’ve eaten a lot of weird things in my life: chicken liver ice cream, cricket tacos, fish eyes and 12 Jack In The Box tacos (no lettuce). I love food; I love weird food and I’ll try anything at least once. However, I’m struggling with the concept of lab grown

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Brightly Creative is Going the Social Distance

Posted July 24, 2020 by Alyssa Stahr

There are a number of phrases in our 2020 vocabulary that I never thought I’d be saying just six short months ago. “Wear your mask,” “quarantine,” “flatten the curve,” and “social distancing” are just a few that come to mind.  The Brightly Creative team has always had a telecommute work

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The 5Ws of Newsletter Marketing

Posted July 9, 2020 by Alyssa Stahr

Coming from a journalist’s background, the who, what, when, where and why of how we do things in the content marketing world has always been of particular interest to me. Sometimes those tenants get buried in the hopes of churning out content and “scooping” the competition. But, here at Brightly

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Happy Birthday to Jasmyne Harris!

Posted June 30, 2020 by Alyssa Stahr

The newest team member of Brightly Creative is celebrating her birthday today! Traditionally we ask the birthday girl or boy some anonymous hard-hitting questions to ponder, and we’re waltzing out of June with some good ones! Cheers to 27! What activity helps you relieve stress? When I’m stressed, I like

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Brightly Creative Adds North Shore Living to Client Portfolio

Posted June 24, 2020 by Alyssa Stahr

Good news lends itself to even more weight in 2020, and we’re excited to announce that North Shore Living is now part of the Brightly Creative family! We’re growing like fresh herbs, and the metaphor isn’t lost on us as we look at the newest part of our food and

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Lessons on Evolution, Empathy and Running a Business

Posted June 18, 2020 by Keith Seiz

I just finished reading the book, Sapiens: A Brief History of Humankind, by Yuval Noah Harari. It’s a great book that forces you to think about humans’ existence on earth and how we’ve evolved over time. One passage in the beginning of the book had a particularly profound impact on

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Our Favorite Things: Candy!

Posted June 9, 2020 by Alyssa Stahr

As if we didn’t need a reason before to enjoy candy, June is National Candy Month! The National Confectioners Association (NCA) has designed the month to celebrate “the unique role of candy in a happy, balanced lifestyle,” and we’re all for it.  National Candy Month isn’t just about gorging oneself

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Getting Weird with Brightly Creative

Posted June 3, 2020 by Alyssa Stahr

Inspiration struck last week after our first-ever virtual happy hour. We wore weird hats, and the anticipation of seeing everyone pop on screen for the first time in their chosen headwear was almost better than the hour itself. We drank, laughed and shared stories of quarantine, longed for vacations and

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Virtual Tastings Brings Togetherness From a Distance

Posted May 21, 2020 by Alyssa Stahr

Most of my fondest memories of togetherness come in the form of enjoying a wonderful meal and taste testing new drinks with friends (or strangers for that matter — imbibing brings people together). Who doesn’t love a great wine or spirits tasting, or a beer flight at the local pub, or

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American Craft Beer Week Starts Today!

Posted May 11, 2020 by Alyssa Stahr

From on tap to carry out and delivery, the craft beer industry has had to shift the way they provide us with our favorite ales, lagers, IPAs and saisons. And even though the brewing industry has faced a huge battle with coronavirus’ stay-at-home orders, it has not even come close

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Feliz Cinco de Mayo de Brillantemente Creativo

Posted May 5, 2020 by Alyssa Stahr

Living in America has its perks, and one of them is the ability to celebrate almost every holiday on the planet in some way, shape or form. Cinco de Mayo is this author’s favorite holiday of the year (I admit it’s been greatly Americanized and I’m totally OK with that),

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Our Favorite Things: Podcast Edition

Posted April 30, 2020 by Alyssa Stahr

One of the biggest trends in digital media right now is the podcast, and the origin story is that they were developed in 2004 by a former MTV VJ with a program called iPodder. Through the software, internet radio broadcasts could be downloaded to his iPod, and throughout years of

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Celebrating Earth Day’s 20th Anniversary: Bee Edition

Posted April 22, 2020 by Alyssa Stahr

Due to our longstanding partnership with the National Honey Board, naturally we have learned a lot about the hardworking bees that help nurture our planet. It’s only fitting that we would honor bees during Earth Day’s 20th anniversary theme: Climate Action.  According to EarthDay.org, on the first Earth Day, April

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Happy Birthday, Keith!

Posted April 21, 2020 by Alyssa Stahr

We’ve got another Brightly Creative birthday this week — the one and only Keith Seiz! The family-man-runner-cyclist-foodie-expert-napper extraordinaire answered our questions as well this week, and it gave us an inside look at everything from airplane pet peeves to coveted travel supplies. Enjoy, and please join us in wishing Keith

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Happy Birthday, Jonathan!

Posted April 15, 2020 by Alyssa Stahr

This week we celebrate Jonathan Galbreath’s birthday by taking a deep dive into his life with our top 5 questions we’ve always wanted to know about him. From travel, to tech, to death row, we’ve uncovered some good stuff about Jonathan during his birthday week. You’ve run a successful business

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Our Favorite Things: Easter Edition

Posted April 7, 2020 by Alyssa Stahr

Even though the Easter Bunny may be on furlough when it comes to hopping in and out of backyards, that doesn’t mean the Brightly Creative crew isn’t going without our favorite treats or traditions. After all, we’re a creative bunch, so we’ve shifted our focus from large gatherings to the

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Work-From-Home Strategies for the Quarantined

Posted March 24, 2020 by Alyssa Stahr

The Brightly Creative team is a lucky bunch. We already work from home, so we’re fortunate to be somewhat used to the new reality of quarantines being put in place across the nation. Telecommuting certainly has its advantages, and it also comes with a certain amount of freedoms.  A quarantine,

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Our Favorite Things: St. Patrick’s Day Edition

Posted March 17, 2020 by Alyssa Stahr

Today is St. Patrick’s Day, a feast day that celebrates Irish culture with traditional Irish meals like Irish stew, Guinness pie, soda bread and of course green beer. This year, however, with social distancing in place, there’s an air of disappointment. No dancing in the streets, “Kiss me, I’m Irish”

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Meet Jasmyne, Our Newest Employee!

Posted March 10, 2020 by Jasmyne Harris

Fun fact about me: I’ve lived in more countries than states! Not so fun fact, I barely remember two countries. With being the youngest of four in a military family, most of the traveling and moving around the world happened before me. I’d like to think that being born in

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A Few of Our Favorite Things: Fat Tuesday Edition

Posted February 25, 2020 by Alyssa Stahr

Fat Tuesday is traditionally the time where we gorge on our favorites before the 40-day fasting period of Lent. Whether you’re fasting, giving that one thing up or just ready for the flood of hurricanes and King’s Cake, Fat Tuesday can be enjoyed by every human who has one thing

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The Last ‘Meat’ Standing

Posted February 18, 2020 by Keith Seiz

When the dust settles from the current new product development mania around plant-based “meats,” which products will survive and which will join New Coke and the McDLT in the halls of failed product launches? Seems like a challenging question, but I think the answer is pretty simple to come by,

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Brightly Creative Shares Love of Chocolate

Posted February 11, 2020 by Alyssa Stahr

What’s your favorite chocolate: dark, milk, white or … ruby? Innovations in the way chocolate is produced and sourced have disrupted this category in the past year, and whether you’re single or happily attached, this Valentine’s Day’s chocolate offerings have our Brightly Creative team excited to share our favorites. Ruby

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Craft Non-Alcoholic Beer: Good?

Posted January 23, 2020 by Jonathan Galbreath

I decided to stop drinking (well, at least for 365 days). I’ll spare you my reasons why. Because what I think is important is whether craft non-alcoholic beer is “good.” Can non-alcoholic beer replace the real stuff? My answer is NO. But, we’ve come a long way from O’Doul’s (which

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Consumers Thirsty for Low- and No-Alcohol Trend

Posted January 17, 2020 by Alyssa Stahr

A large part of my job is to research trends in the food and beverage industry. While I’m used to being wowed by constant innovation in our field that results in new ways of doing things and even new vocabulary (can we say upcycling and aquafaba?), there are some moments

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Eating On The Fly: Airport Food Trends

Posted January 7, 2020 by Alison Wuebbels

The Brightly Creative Team has taken off in the past year with a ton of work trips, and we’re heading into 2020 with even more on the docket. As we wandered the long halls of airports across the country, we have picked up on some common food trends at kiosks

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Brightly Creative’s Pasts, Presents and Future

Posted December 24, 2019 by Alyssa Stahr

The ghost of Christmas’s past, present and future is hot on our trails this time of year, and since the decade is almost over, the Brightly Creative crew is taking the time to reflect.  A lot has happened in the last decade, both personally and professionally. Alison Wuebbels said: “In

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Trade Show Tactics: Tips On How to Save On Your Next Show

Posted December 17, 2019 by Alison Wuebbels

Team Brightly sat down last week to close out a successful 2019 and prepare to go full steam ahead into 2020. A majority of our calendar is filled with travel, from summits to competitions to trade shows. To help us start 2020 on the right foot, we start planning. Most

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A Sweet Collaboration: How Honey and Female Brewers Make the Perfect Pair

Posted December 10, 2019 by Alison Wuebbels

For the last nine years, Brightly Creative has been working in the brewing industry for our client, the National Honey Board, to help brewers learn how to brew with honey. It is an industry that we have been successful in and love. Over the years, we have seen so many

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From Munch to Lunch — Why Snacking May Be the Next Great Feast

Posted November 26, 2019 by Alyssa Stahr

Are three meals a day — breakfast, lunch and dinner — a thing of the past? Sure, we’ve all been known to indulge in a few snacks in between meals (midnight pizza, anyone?) but something that was once a guilty pleasure is turning into a better-for-us norm. Snacking is becoming such a

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Meet Alyssa, Our Newest Employee!

Posted November 19, 2019 by Brightly creative.

My grandma said that when I was a baby, she would read to me, but play a simultaneous game where she would turn the book upside down. I knew to turn the book right side up probably before I could get my own body upright on two legs — perhaps a

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The Future of Upcycling

Posted November 12, 2019 by Alyssa Stahr

Waste not, want not, a saying that’s been around since the 1700s, still rings true today. Food waste is an epidemic in the United States, yet so many people live in poverty. Although the world hunger problem won’t be solved soon enough, upcycling has reached an entire new level of

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A Few of Our Favorite Things: Summer Reading

Posted August 6, 2019 by Brightly creative.

Team Brightly took a break from traveling this month to get back in the office and plan our second half of the year’s events. That left time to catch up on our summer reading! Here is a list of the books we can’t put down. Humboldt’s Gift, Saul Bellow Keith

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Now Hiring: Content Specialist

Posted July 29, 2019 by Jonathan Galbreath

Brightly Creative, an agency specializing in the food and beverage industries, is expanding its small team and hiring a full-time content specialist. Ideal candidate will be an experienced writer in short- and long-form content. Food writing experience is preferred but not mandatory. However, you should really have an appreciation of

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A Few of Our Favorite Things: Raising a Glass to Spirits

Posted July 9, 2019 by Brightly creative.

June was a BUSY month for Team Brightly. We went from Providence, RI > New Orleans, LA > Bend, OR > Kent, WA > ITALY > Cincinnati, OH > Springfield, IL > San Diego, CA and probably some more in between. We can’t keep track anymore. But this month, we

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Of Food and Beverages in Italy

Posted June 25, 2019 by Keith Seiz

If you read this blog regularly, you know I’m a foodie. I write about food extensively, love to cook and I get paid to talk about the food industry. I spend a better part of my personal and professional life thinking about food. So, when the family decided to vacation

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A Few Of Our Favorite Things: Balanced Breakfast

Posted June 4, 2019 by Brightly creative.

Mornings can be hectic. And we are folks who are always on the go. Between work trips, kids and running to the gym, we try and grab a lot of different breakfast foods on our way to what’s next. These are some of our favorite products from this month. Kashi

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Mobile Officing: Wanderlust, Creativity and Being a Businessman.

Posted May 28, 2019 by Jonathan Galbreath

The concept of a traditional work environment has always been a challenge for me. Post-grad, I lasted two years in a cubical farm before attempting to define my own work environment. I feel I can now do that somewhat, and a key has been striking a balance between my personal

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Around Chautauqua County in 72 Hours

Posted May 21, 2019 by Keith Seiz

When Jonathan and I decided to step away from the growing agency we founded and start all over again, the idea was to: Stop being business people and return to being creative people Only work with clients, products or services we truly believed in We also wanted to focus as

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3 Reasons to Celebrate National Walnut Day on May 17

Posted May 14, 2019 by Keith Seiz

Working in the food industry, we love a good food holiday. Taco and pizza day…we’re all in and have lunch plans settled early. Cupcake day? Let’s have them for breakfast. Even healthy foods like Kale will receive our dedication to finding foods or making a meal as long as it’s

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A Few Of Our Favorite Things: Non-Alcoholic Beverages

Posted May 7, 2019 by Brightly creative.

Alright. You have heard enough from us about beer, spirits and cocktails. But we swear that’s not all we drink! In fact, here are some of our favorite non-alcoholic beverages we’ve been sipping recently. Honey Cinnamon Kick, Superior Switchel Cinnamon combines with apple cider vinegar and honey to create a

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Distillery Tours: What I Learned from Jack Daniel’s Distillery

Posted April 30, 2019 by Alison Wuebbels

We work pretty heavily in the spirits industry, so I have been on my fair share of distillery tours. And you tend to see a lot of the same stuff: copper equipment, bearded tour guides and an overuse of rustic wood and exposed brick that screams you’re modern. Unless you

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10 Travel Tips to Make Business Travel Tolerable

Posted April 23, 2019 by Keith Seiz

This is a short blog, but hopefully an educational one. I spend quite a bit of time on the road, and have for the last 15 years. With a wife and two young kids at home, this can sometimes be a tough gig. However, here are five bits of advice

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Natural Products Expo West: What We Saw and What You Can Expect to See on Shelves in 2019

Posted March 19, 2019 by Alison Wuebbels

This was my second year at Natural Products Expo West. Last year, I was totally unprepared for what I was walking into. This year, I had to give myself a pep talk before walking into the Anaheim Convention Center compound, and I still could not prepare myself for what was

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When Is It Time to Rebrand, or Not???

Posted March 12, 2019 by Jonathan Galbreath

I googled this topic just to see what other branding wizards had to say. So many “creative” folks regurgitating the same obvious factors as if each was the owner of these epiphanies. I would put most of the articles in the same folder with “25 Signs that Your Power is

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IG is Where To Be: Using Instagram Stories to Bring Your Business to Life

Posted February 5, 2019 by Alison Wuebbels

It’s 2019. It’s time to take your stagnant social media posts and turn them into a story. An Instagram story. Instagram Stories allow businesses to post pictures, videos and all kinds of app-driven visuals on a 24-hour cycle linked to your account. With more than 300 million active daily users,

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Hindsight Will Be 2020: Our 2019 Resolutions

Posted January 3, 2019 by Brightly creative.

Two things we’ve learned about resolutions over the years. First, you have to write them down. Second, they have to be concrete enough to determine at the end of the year if you successfully accomplished your goals. With that being said, #TeamBrightly wrote down its resolutions and is making them

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Alison’s Favorite Things from 2018

Posted December 6, 2018 by Alison Wuebbels

Another year in the books. 2018 brought new clients, events, cities and experiences as well as catching up with some of my favorite people and places I have met along the way. Here is a recap on some of my favorite things from the year. Favorite Beer: Tart Cherry Kvass,

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Jonathan’s Favorite Things from 2018

Posted December 5, 2018 by Jonathan Galbreath

2019…ehwhathuh?! Time flies, when you do it a lot for work. So much travel. So many balls up in the air. So many challenges, wonderful people and experiences. If I stop and think about my favorite things/experiences from 2018, it can be overwhelming. For me, the best thing to do

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Keith’s Favorite Things from 2018

Posted December 5, 2018 by Keith Seiz

2018 was a banner year for Brightly Creative. We’re fortunate to be blessed with great clients, great partners and interesting, rewarding and fun work. Our jobs take us to all pockets of the United States and even around the world. Here’s my list of my favorite things from 2018. Favorite Beer:

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A Summer of Summits

Posted September 4, 2018 by Keith Seiz

What did you do for your summer vacation? I used to hate writing those essays in school. Now, I’m kind of excited to write this blog post detailing what the Brightly Creative team has been up to this summer. It was packed to say the least. We had meetings, conferences,

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Mission Accomplished? Honey Beer Summit Austin Recap

Posted June 18, 2018 by Keith Seiz

Beards, bees, brewing science and a lot of honey. Those elements are standard of any Honey Beer Summit. But what was unique about our recent Austin event, the sixth Honey Beer Summit we have hosted? Barrel-aging honey, honey sours, hops and honey, increased honey usage, goats, and countless chigger bites.

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To “Summit” All Up, Brewing with Honey is the New Black (and Yellow)

Posted May 9, 2018 by Jonathan Galbreath

The year is 2013. Our client, the National Honey Board, had started to field quite a few calls about the use of honey in the brewing industry. We knew it was an emerging market for honey, but we also knew it was a small market at the time.  With a

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Mark Boughton, Food Photographer: “Totally Boughsome”

Posted April 13, 2018 by Jonathan Galbreath

Photographers that own there craft, can be “spirited”. Often, being masterful can be confused with ego, and vice versa. Flying to Nashville, Tennessee, on behalf of the National Honey Board for a photoshoot at the tail end of last year landed us at the studio of esteemed Mark Boughton, Food

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On the Road: Denver, Colorado

Posted March 15, 2018 by Keith Seiz

Dates: February 20-22, 2018 Purpose: Client meetings I go to Denver quite a bit. My business partner and creative director lives in the Mile High City, as well as some of our key clients. It’s a city I’ve grown to love. Great food, great breweries, great distilleries, close to mountains and

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Day Three at #ExpoWest: These are a Few of My Favorite Things

Posted March 10, 2018 by Keith Seiz

I’m exhausted. Long show hours plus less than accommodating accommodations have left me empty and headed to the airport early Saturday. Before a long day of travel ahead and a much needed break on Sunday, I leave you with a final report of a few of my favorite products from

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Day Two at #ExpoWest: One Too Many Drinks

Posted March 9, 2018 by Keith Seiz

No, this isn’t a blog post about what you’re thinking. Shows like the Natural Products Expo West are too tiring to go out much at night. In fact, since I’ve been in Anaheim, I’ve had to patiently wait until the noise dies down from the 9pm Disney extravaganza before I

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Day One at #ExpoWest: Keith’s Got a Brand New Bag

Posted March 8, 2018 by Keith Seiz

The Brightly Creative Team is on the scene at Natural Products Expo West, and Keith will be filing reports about what he’s seen, ate and drank. For the first report, Keith analyzes the two snacks in the bag given to each attendee at registration. The show hasn’t even started and

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Good Food + Good Advice and The Perfect Lunch Date

Posted March 2, 2018 by Keith Seiz

I love food. I love cooking it, reading about it and eating it. When I moved back to St. Louis from Chicago, I was terrified of the culinary situation I was entering into. I hadn’t lived in St. Louis for 10 years and knew nothing about the food scene. So,

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Beard Awards Recognizes Friends and Colleagues

Posted February 19, 2018 by Keith Seiz

One of the best parts about my job is the daily interaction I have with true artisans of the food and beverage industry. From chefs to bakers to brewers, I’m fortunate to have met, and in some cases, worked with, people that inspire me. Many of these people were recently

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On the Road: Reno, Nevada

Posted January 20, 2018 by Jonathan Galbreath

When: January 10-12, 2018 Why: American Beekeeping Federation’s Conference and Tradeshow Thinking about visiting Reno? Don’t. That’s probably a bit too harsh of an assessment considering I was only in the city for two days, and spent most of the time in a hotel at meetings. Still, the times I

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Brightly Creative: Chapter One

Posted January 12, 2018 by Jonathan Galbreath

Year one in the books, and what a year it was. If you’re not familiar with our origin story, check out this blog post from last year. In summary, we started Brightly Creative at the beginning of 2017 to follow our passions. To work with great clients in the food

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On the Road: Top Three Trips of 2017

Posted January 12, 2018 by Jonathan Galbreath

On any given day, you’ll find one of us on the road, somewhere in the United States representing our clients. We attend events, host our own events, teach classes and conduct intensive educational and technical seminars. All, for our clients. It’s one thing we take pride in at Brightly Creative.

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2017 in Review: Our Favorite Beers

Posted January 5, 2018 by Jonathan Galbreath

We work quite a bit in the beer industry, and we quite enjoy the products that craft brewers craft, from hazy IPAs to tart Berliner Weisses. Through our travels in 2017, we’ve had the opportunity to taste some amazing beers, whether it’s at one of the Honey Beer Summits we

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On the Road: Craft Brewers Conference 2017

Posted January 5, 2018 by Jonathan Galbreath

Dates: April 10-14, 2017 City: Washington, D.C. Brightly Team: Keith, Jonathan and Alison One of my favorite shows of the year! Great beer, great friends, great coworkers and a new city to explore. Plus, three days talking about honey. What’s not to love about the Craft Brewers Conference (CBC)? Jonathan,

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Brightly Creative: The Forward

Posted January 4, 2018 by Jonathan Galbreath

Follow your passion. Empty words for most professionals, as “passion” often doesn’t pay the mortgage, a tab at a Michelin-rated restaurant or college tuition for your kids. But what if it could? That’s the question we’re on a journey to answer with the launch of Brightly Creative, a new craft

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