Posted January 23, 2020
I decided to stop drinking (well, at least for 365 days). I’ll spare you my reasons why. Because what I think is important is whether craft non-alcoholic beer is “good.” Can non-alcoholic beer replace the real stuff? My answer is NO. But, we’ve come a long way from O’Doul’s (which
Posted January 17, 2020
A large part of my job is to research trends in the food and beverage industry. While I’m used to being wowed by constant innovation in our field that results in new ways of doing things and even new vocabulary (can we say upcycling and aquafaba?), there are some moments
Posted January 7, 2020
The Brightly Creative Team has taken off in the past year with a ton of work trips, and we’re heading into 2020 with even more on the docket. As we wandered the long halls of airports across the country, we have picked up on some common food trends at kiosks
Posted December 24, 2019
The ghost of Christmas’s past, present and future is hot on our trails this time of year, and since the decade is almost over, the Brightly Creative crew is taking the time to reflect. A lot has happened in the last decade, both personally and professionally. Alison Wuebbels said: “In
Posted December 17, 2019
Team Brightly sat down last week to close out a successful 2019 and prepare to go full steam ahead into 2020. A majority of our calendar is filled with travel, from summits to competitions to trade shows. To help us start 2020 on the right foot, we start planning. Most
Posted December 10, 2019
For the last nine years, Brightly Creative has been working in the brewing industry for our client, the National Honey Board, to help brewers learn how to brew with honey. It is an industry that we have been successful in and love. Over the years, we have seen so many
Posted November 26, 2019
Are three meals a day — breakfast, lunch and dinner — a thing of the past? Sure, we’ve all been known to indulge in a few snacks in between meals (midnight pizza, anyone?) but something that was once a guilty pleasure is turning into a better-for-us norm. Snacking is becoming such a
Posted November 19, 2019
My grandma said that when I was a baby, she would read to me, but play a simultaneous game where she would turn the book upside down. I knew to turn the book right side up probably before I could get my own body upright on two legs — perhaps a
Posted November 12, 2019
Waste not, want not, a saying that’s been around since the 1700s, still rings true today. Food waste is an epidemic in the United States, yet so many people live in poverty. Although the world hunger problem won’t be solved soon enough, upcycling has reached an entire new level of
Posted August 6, 2019
Team Brightly took a break from traveling this month to get back in the office and plan our second half of the year’s events. That left time to catch up on our summer reading! Here is a list of the books we can’t put down. Humboldt’s Gift, Saul Bellow Keith
Posted July 29, 2019
Brightly Creative, an agency specializing in the food and beverage industries, is expanding its small team and hiring a full-time content specialist. Ideal candidate will be an experienced writer in short- and long-form content. Food writing experience is preferred but not mandatory. However, you should really have an appreciation of
Posted July 9, 2019
June was a BUSY month for Team Brightly. We went from Providence, RI > New Orleans, LA > Bend, OR > Kent, WA > ITALY > Cincinnati, OH > Springfield, IL > San Diego, CA and probably some more in between. We can’t keep track anymore. But this month, we
Posted June 25, 2019
If you read this blog regularly, you know I’m a foodie. I write about food extensively, love to cook and I get paid to talk about the food industry. I spend a better part of my personal and professional life thinking about food. So, when the family decided to vacation
Posted June 4, 2019
Mornings can be hectic. And we are folks who are always on the go. Between work trips, kids and running to the gym, we try and grab a lot of different breakfast foods on our way to what’s next. These are some of our favorite products from this month. Kashi
Posted May 28, 2019
The concept of a traditional work environment has always been a challenge for me. Post-grad, I lasted two years in a cubical farm before attempting to define my own work environment. I feel I can now do that somewhat, and a key has been striking a balance between my personal
Posted May 21, 2019
When Jonathan and I decided to step away from the growing agency we founded and start all over again, the idea was to: Stop being business people and return to being creative people Only work with clients, products or services we truly believed in We also wanted to focus as
Posted May 14, 2019
Working in the food industry, we love a good food holiday. Taco and pizza day…we’re all in and have lunch plans settled early. Cupcake day? Let’s have them for breakfast. Even healthy foods like Kale will receive our dedication to finding foods or making a meal as long as it’s
Posted May 7, 2019
Alright. You have heard enough from us about beer, spirits and cocktails. But we swear that’s not all we drink! In fact, here are some of our favorite non-alcoholic beverages we’ve been sipping recently. Honey Cinnamon Kick, Superior Switchel Cinnamon combines with apple cider vinegar and honey to create a
Posted April 30, 2019
We work pretty heavily in the spirits industry, so I have been on my fair share of distillery tours. And you tend to see a lot of the same stuff: copper equipment, bearded tour guides and an overuse of rustic wood and exposed brick that screams you’re modern. Unless you
Posted April 23, 2019
This is a short blog, but hopefully an educational one. I spend quite a bit of time on the road, and have for the last 15 years. With a wife and two young kids at home, this can sometimes be a tough gig. However, here are five bits of advice
Posted March 19, 2019
This was my second year at Natural Products Expo West. Last year, I was totally unprepared for what I was walking into. This year, I had to give myself a pep talk before walking into the Anaheim Convention Center compound, and I still could not prepare myself for what was
Posted March 12, 2019
I googled this topic just to see what other branding wizards had to say. So many “creative” folks regurgitating the same obvious factors as if each was the owner of these epiphanies. I would put most of the articles in the same folder with “25 Signs that Your Power is
Posted February 5, 2019
It’s 2019. It’s time to take your stagnant social media posts and turn them into a story. An Instagram story. Instagram Stories allow businesses to post pictures, videos and all kinds of app-driven visuals on a 24-hour cycle linked to your account. With more than 300 million active daily users,
Posted January 3, 2019
Two things we’ve learned about resolutions over the years. First, you have to write them down. Second, they have to be concrete enough to determine at the end of the year if you successfully accomplished your goals. With that being said, #TeamBrightly wrote down its resolutions and is making them
Posted December 6, 2018
Another year in the books. 2018 brought new clients, events, cities and experiences as well as catching up with some of my favorite people and places I have met along the way. Here is a recap on some of my favorite things from the year. Favorite Beer: Tart Cherry Kvass,
Posted December 5, 2018
2019…ehwhathuh?! Time flies, when you do it a lot for work. So much travel. So many balls up in the air. So many challenges, wonderful people and experiences. If I stop and think about my favorite things/experiences from 2018, it can be overwhelming. For me, the best thing to do
Posted December 5, 2018
2018 was a banner year for Brightly Creative. We’re fortunate to be blessed with great clients, great partners and interesting, rewarding and fun work. Our jobs take us to all pockets of the United States and even around the world. Here’s my list of my favorite things from 2018. Favorite Beer:
Posted September 4, 2018
What did you do for your summer vacation? I used to hate writing those essays in school. Now, I’m kind of excited to write this blog post detailing what the Brightly Creative team has been up to this summer. It was packed to say the least. We had meetings, conferences,
Posted June 18, 2018
Beards, bees, brewing science and a lot of honey. Those elements are standard of any Honey Beer Summit. But what was unique about our recent Austin event, the sixth Honey Beer Summit we have hosted? Barrel-aging honey, honey sours, hops and honey, increased honey usage, goats, and countless chigger bites.
Posted May 9, 2018
The year is 2013. Our client, the National Honey Board, had started to field quite a few calls about the use of honey in the brewing industry. We knew it was an emerging market for honey, but we also knew it was a small market at the time. With a
Posted April 13, 2018
Photographers that own there craft, can be “spirited”. Often, being masterful can be confused with ego, and vice versa. Flying to Nashville, Tennessee, on behalf of the National Honey Board for a photoshoot at the tail end of last year landed us at the studio of esteemed Mark Boughton, Food
Posted March 15, 2018
Dates: February 20-22, 2018 Purpose: Client meetings I go to Denver quite a bit. My business partner and creative director lives in the Mile High City, as well as some of our key clients. It’s a city I’ve grown to love. Great food, great breweries, great distilleries, close to mountains and
Posted March 10, 2018
I’m exhausted. Long show hours plus less than accommodating accommodations have left me empty and headed to the airport early Saturday. Before a long day of travel ahead and a much needed break on Sunday, I leave you with a final report of a few of my favorite products from
Posted March 9, 2018
No, this isn’t a blog post about what you’re thinking. Shows like the Natural Products Expo West are too tiring to go out much at night. In fact, since I’ve been in Anaheim, I’ve had to patiently wait until the noise dies down from the 9pm Disney extravaganza before I
Posted March 8, 2018
The Brightly Creative Team is on the scene at Natural Products Expo West, and Keith will be filing reports about what he’s seen, ate and drank. For the first report, Keith analyzes the two snacks in the bag given to each attendee at registration. The show hasn’t even started and
Posted March 2, 2018
I love food. I love cooking it, reading about it and eating it. When I moved back to St. Louis from Chicago, I was terrified of the culinary situation I was entering into. I hadn’t lived in St. Louis for 10 years and knew nothing about the food scene. So,
Posted February 19, 2018
One of the best parts about my job is the daily interaction I have with true artisans of the food and beverage industry. From chefs to bakers to brewers, I’m fortunate to have met, and in some cases, worked with, people that inspire me. Many of these people were recently
Posted January 20, 2018
When: January 10-12, 2018 Why: American Beekeeping Federation’s Conference and Tradeshow Thinking about visiting Reno? Don’t. That’s probably a bit too harsh of an assessment considering I was only in the city for two days, and spent most of the time in a hotel at meetings. Still, the times I
Posted January 12, 2018
Year one in the books, and what a year it was. If you’re not familiar with our origin story, check out this blog post from last year. In summary, we started Brightly Creative at the beginning of 2017 to follow our passions. To work with great clients in the food
Posted January 12, 2018
On any given day, you’ll find one of us on the road, somewhere in the United States representing our clients. We attend events, host our own events, teach classes and conduct intensive educational and technical seminars. All, for our clients. It’s one thing we take pride in at Brightly Creative.
Posted January 5, 2018
We work quite a bit in the beer industry, and we quite enjoy the products that craft brewers craft, from hazy IPAs to tart Berliner Weisses. Through our travels in 2017, we’ve had the opportunity to taste some amazing beers, whether it’s at one of the Honey Beer Summits we
Posted January 5, 2018
Dates: April 10-14, 2017 City: Washington, D.C. Brightly Team: Keith, Jonathan and Alison One of my favorite shows of the year! Great beer, great friends, great coworkers and a new city to explore. Plus, three days talking about honey. What’s not to love about the Craft Brewers Conference (CBC)? Jonathan,
Posted January 4, 2018
Follow your passion. Empty words for most professionals, as “passion” often doesn’t pay the mortgage, a tab at a Michelin-rated restaurant or college tuition for your kids. But what if it could? That’s the question we’re on a journey to answer with the launch of Brightly Creative, a new craft
