IG is Where To Be: Using Instagram Stories to Bring Your Business to Life

Posted February 5, 2019 by Alison Wuebbels

It’s 2019. It’s time to take your stagnant social media posts and turn them into a story. An Instagram story. Instagram Stories allow businesses to post pictures, videos and all kinds of app-driven visuals on a 24-hour cycle linked to your account.

With more than 300 million active daily users, over 1/3 of Instagram users watch Instagram Stories every day. Don’t believe me? 99firms put together an infographic based on 30 case studies all around how businesses are spending less per click and are gaining customers, sales and followers with Stories (you can see the full infographic here).

Are you still on the fence about using Instagram Stories for marketing your business? Here are my top three reasons why you should.

1. Show Off!

Seriously, show off what you are doing and what’s going on with your business. From hosting events to community outings, Instagram Stories are a great way to show when, where and what your business is doing. Instagram Stories are also great tools for product-driven companies. By using a consistent background image of your product, you can add layers of copy in a compelling manner that tells the story about your product.

2. Behind the Scenes

Seriously, show off what you are doing and what’s going on with your business. From hosting events to community outings, Instagram Stories are a great way to show when, where and what your business is doing. Instagram Stories are also great tools for product-driven companies. By using a consistent background image of your product, you can add layers of copy in a compelling manner that tells the story about your product.

Show what is going on at your company – even the behind the scenes stuff. A candid photo of your team, a linked gratitude post to the vendors you work with, all the effort you make to put together a great event or product – Instagram Stories help you break the barrier of a formal business relationship and appear more human!

3. Guides and Product Demos

Does your business provide a service? Do you have a new product? Instagram Stories allow you to take users through the experience of what you provide — literally and figuratively.

Whether you are sharing fun and lighthearted content, promoting a marketing campaign or driving sales, you can do it all with by using Instagram Stories. Email me to learn more.

You can also check out some of my favorite business Instagram accounts and their stories:

Sister Pie @sisterpiedetriot

2 Tarts Bakery @2tartsbakery

Service Brewing @servicebrewing

Wellspent Brewing Company @wellspentbeer

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Let us know your pursuits. We’ll find the best way to get you there.