Natural Products Expo West: What We Saw and What You Can Expect to See on Shelves in 2019

Posted March 19, 2019 by Alison Wuebbels

This was my second year at Natural Products Expo West. Last year, I was totally unprepared for what I was walking into. This year, I had to give myself a pep talk before walking into the Anaheim Convention Center compound, and I still could not prepare myself for what was...

 

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When Is It Time to Rebrand, or Not???

Posted March 12, 2019 by Jonathan Galbreath

I googled this topic just to see what other branding wizards had to say. So many “creative” folks regurgitating the same obvious factors as if each was the owner of these epiphanies. I would put most of the articles in the same folder with “25 Signs that Your Power is...

 

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Off Color Improves Experience Through Packaging Innovations

Posted March 5, 2019 by Keith Seiz

There are two types of packaging innovations. The first: gimmicks designed to increase product sales. Think Coca-Cola putting people’s names on cans. Super cheesy, but also super effective. The second: structural or graphical enhancements designed to improve the flavor, freshness or experience of a product. Think tuna being sold in...

 

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You’ve Won a Medal, Now What?

Posted February 26, 2019 by Alison Wuebbels

You submitted your beer or spirit to a competition. You’ve shipped your product. You wait in anticipation for the results. And, when they finally come, you’ve won a medal! Now what? It takes real investment (literally and figuratively) to enter a beer or spirits competition. And that’s not factoring the...

 

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Formulation: The Real Challenge of Using Cannabis in Foods and Beverages

Posted February 19, 2019 by Keith Seiz

Let’s talk about cannabis and food product development. It’s inevitable and already happening, so no need to debate whether it’s a good or bad thing. It’s going to happen. The conversation now needs to move to formulation challenges and obstacles. I recently read a really smart Q&A on BakingBusiness.com with...

 

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Brewery Tours: 3 Ways to Engage the Gawkers

Posted February 12, 2019 by Jonathan Galbreath

“Okay everyone, take a look at this. We put stuff in here and the move it over here. Everyone, look at this. From here we add this stuff and then cook it. Before we put it in here, it goes in there. After that, it goes into something smaller and...

 

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IG is Where To Be: Using Instagram Stories to Bring Your Business to Life

Posted February 5, 2019 by Alison Wuebbels

It’s 2019. It’s time to take your stagnant social media posts and turn them into a story. An Instagram story. Instagram Stories allow businesses to post pictures, videos and all kinds of app-driven visuals on a 24-hour cycle linked to your account. With more than 300 million active daily users,...

 

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A Few of Our Favorite Things: Stout Season

Posted January 29, 2019 by Brightly creative.

‘Tis the season for stouts. In this new monthly feature, we’ll be looking at our favorite products every month based on the time of year. Up first, we’re bundling up and writing about our favorite stouts we tasted in January. Abraxas, Perennial Artisan Ales What more can we say about...

 

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National Beer Can Appreciation Day: A Holiday We CAN All Get Behind

Posted January 24, 2019 by Brightly creative.

January 24 is National Beer Can Appreciation Day. Why might you ask? Well, this day in 1935 was the historic and thirst-quenching day beer was first sold in cans. Want to know how you can celebrate? Buy a can, marvel at its design and drink in delight – it’s a...

 

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How Botanical Trends Will Impact Your Next Gin Martini

Posted January 22, 2019 by Keith Seiz

In the December issue of Prepared Foods magazine, “botanicals” were pegged as a top trend. It makes sense. Consumers are trying to eat healthier, and for years, healthy food has been branded, rightly or wrongly, as flavorless. Unlike sugar, botanicals have the ability to bring flavor to food while still...

 

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On the Road: My First Global Marketing Meeting

Posted January 15, 2019 by Keith Seiz

What do 50+ agency people from all over the world have in common? Hellacious travel tales, nightmare client stories and thankfully, a shared language, which fortunately is my native tongue. However, once you got past the awkward introductions, expected conversation topics and shared experience of a singular client, I discovered...

 

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Hindsight Will Be 2020: Our 2019 Resolutions

Posted January 3, 2019 by Brightly creative.

Two things we’ve learned about resolutions over the years. First, you have to write them down. Second, they have to be concrete enough to determine at the end of the year if you successfully accomplished your goals. With that being said, #TeamBrightly wrote down its resolutions and is making them...

 

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Food and Beverage Trends in 2019: Snacking on Fats While Drinking Cactus Water

Posted December 13, 2018 by Keith Seiz

It’s next to impossible to narrow down the food and beverage industry to three trends. I could have easily listed 15 things that will influence what you eat next year. In paring my first large list to three items, I eliminated quite a few sure things. However, the list below...

 

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Distilled Spirit Trends in 2019: Growth, White Whales and Expensive Distillates

Posted December 12, 2018 by Keith Seiz

If I had the money to invest in a brewery, distillery or winery, I would throw all-in on the distillery. The craft spirits market is still in its infancy and all demographics point positively toward spirits being the preferred alcoholic beverage for the generations that matter most. I took a...

 

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Beer Trends in 2019: Lower ABVs, Smaller Formats and Listed Calories

Posted December 12, 2018 by Keith Seiz

Winter is stout season. Big, barrel-aged monsters with high ABVs, syrupy viscosities and hints of chocolate, cinnamon, vanilla and chilis. I’m a seasonal beer drinking, shifting styles as the weather turns. I’m knee-deep in stout season and loving it, but duty calls and I’m obliged to set my stout aside...

 

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Calories Before Beer?! Oh Dear.

Posted December 7, 2018 by Keith Seiz

This isn’t a humblebrag. I promise I’m making a point here. I’m an ultramarathoner. In fact, I just completed a 50-mile race a couple weeks ago and was the fifth fastest male at doing so. I also eat really healthy. I read labels, avoid processed foods where possible and am...

 

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Alison’s Favorite Things from 2018

Posted December 6, 2018 by Alison Wuebbels

Another year in the books. 2018 brought new clients, events, cities and experiences as well as catching up with some of my favorite people and places I have met along the way. Here is a recap on some of my favorite things from the year. Favorite Beer: Tart Cherry Kvass,...

 

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Jonathan’s Favorite Things from 2018

Posted December 5, 2018 by Jonathan Galbreath

2019…ehwhathuh?! Time flies, when you do it a lot for work. So much travel. So many balls up in the air. So many challenges, wonderful people and experiences. If I stop and think about my favorite things/experiences from 2018, it can be overwhelming. For me, the best thing to do...

 

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Keith’s Favorite Things from 2018

Posted December 5, 2018 by Keith Seiz

2018 was a banner year for Brightly Creative. We’re fortunate to be blessed with great clients, great partners and interesting, rewarding and fun work. Our jobs take us to all pockets of the United States and even around the world. Here’s my list of my favorite things from 2018. Favorite Beer:...

 

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Beyond Turkey: Delicious Alternatives for Thanksgiving

Posted November 19, 2018 by Alison Wuebbels

Turkey may be the traditional center of the Thanksgiving table, but that’s just one of so many delicious ways to serve up an impressive holiday dinner. Whether you’re just not a fan of the big feathered bird, are a rebel of tradition or just want to get a little more...

 

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What’s More Terrifying: Clean Meat or Cannabinoids as Functional Ingredients?

Posted November 14, 2018 by Keith Seiz

Featured image courtesy of cleanmeat.org. In my role at Brightly Creative, I have the pleasure of attending and speaking at quite a few food industry conferences every year. The Food Evolution Summit in San Diego was one of my favorite events this year. Why? First, I had the opportunity to...

 

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Tradeshow Express: Trends We Gathered from IFT18

Posted September 5, 2018 by Jonathan Galbreath

This is our first “Tradeshow Express” post. In between the events we host for our clients, we exhibit on their behalf at A LOT of trade shows in the food and beverages industries. IFT18 was one of our stops this year. We didn’t see anything earth-shattering this year, but we...

 

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A Summer of Summits

Posted September 4, 2018 by Keith Seiz

What did you do for your summer vacation? I used to hate writing those essays in school. Now, I’m kind of excited to write this blog post detailing what the Brightly Creative team has been up to this summer. It was packed to say the least. We had meetings, conferences,...

 

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Mission Accomplished? Honey Beer Summit Austin Recap

Posted June 18, 2018 by Keith Seiz

Beards, bees, brewing science and a lot of honey. Those elements are standard of any Honey Beer Summit. But what was unique about our recent Austin event, the sixth Honey Beer Summit we have hosted? Barrel-aging honey, honey sours, hops and honey, increased honey usage, goats, and countless chigger bites....

 

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To “Summit” All Up, Brewing with Honey is the New Black (and Yellow)

Posted May 9, 2018 by Jonathan Galbreath

The year is 2013. Our client, the National Honey Board, had started to field quite a few calls about the use of honey in the brewing industry. We knew it was an emerging market for honey, but we also knew it was a small market at the time.  With a...

 

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New Client: Les vergers Boiron

Posted April 24, 2018 by Jonathan Galbreath

About this time last year, we ran into some folks from Les vergers Boiron at Craft Brewers Conference in Washington D.C. At that time, they were not focusing much on the brewing industry, but were looking for an agency that could bring them into the fold. Little did we know at...

 

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S2G Ventures Gets a Facelift and Content Management System

Posted April 23, 2018 by Jonathan Galbreath

We been working with S2G Ventures for some time now. Recently, we’ve worked on a refreshing their website to make it more responsive and easily updated by their staff – s2gventures.com. Working with content from an existing site and blog material from another blog format can be challenging. Over the...

 

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The Evolution of the Bread Aisle

Posted April 19, 2018 by Alison Wuebbels

Before becoming an agency guy, I was an aspiring journalist armed with a pencil, notebook and a briefcase full of ambition. My writing chops were mediocre at best, but I made up for it with my curiosity, ability to take critique very well and position under an immensely talented editor...

 

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Mark Boughton, Food Photographer: “Totally Boughsome”

Posted April 13, 2018 by Jonathan Galbreath

Photographers that own there craft, can be “spirited”. Often, being masterful can be confused with ego, and vice versa. Flying to Nashville, Tennessee, on behalf of the National Honey Board for a photoshoot at the tail end of last year landed us at the studio of esteemed Mark Boughton, Food...

 

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On the Road: Denver, Colorado

Posted March 15, 2018 by Keith Seiz

Dates: February 20-22, 2018 Purpose: Client meetings I go to Denver quite a bit. My business partner and creative director lives in the Mile High City, as well as some of our key clients. It’s a city I’ve grown to love. Great food, great breweries, great distilleries, close to mountains and...

 

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Day Three at #ExpoWest: These are a Few of My Favorite Things

Posted March 10, 2018 by Keith Seiz

I’m exhausted. Long show hours plus less than accommodating accommodations have left me empty and headed to the airport early Saturday. Before a long day of travel ahead and a much needed break on Sunday, I leave you with a final report of a few of my favorite products from...

 

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Day Two at #ExpoWest: One Too Many Drinks

Posted March 9, 2018 by Keith Seiz

No, this isn’t a blog post about what you’re thinking. Shows like the Natural Products Expo West are too tiring to go out much at night. In fact, since I’ve been in Anaheim, I’ve had to patiently wait until the noise dies down from the 9pm Disney extravaganza before I...

 

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Day One at #ExpoWest: Keith’s Got a Brand New Bag

Posted March 8, 2018 by Keith Seiz

The Brightly Creative Team is on the scene at Natural Products Expo West, and Keith will be filing reports about what he’s seen, ate and drank. For the first report, Keith analyzes the two snacks in the bag given to each attendee at registration. The show hasn’t even started and...

 

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Good Food + Good Advice and The Perfect Lunch Date

Posted March 2, 2018 by Keith Seiz

I love food. I love cooking it, reading about it and eating it. When I moved back to St. Louis from Chicago, I was terrified of the culinary situation I was entering into. I hadn’t lived in St. Louis for 10 years and knew nothing about the food scene. So,...

 

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What Boston Beer’s Volume Declines Tell Us About Craft Beer

Posted February 23, 2018 by Keith Seiz

As expected, Boston Beer Company’s 2017 financial results failed to impress analysts and continued to spotlight some fundamental flaws in the beer industry. In my opinion, the most foreboding number from the company’s 2017 results: 3.8 million barrels shipped. That may seem like a lot of beer, but it’s actually...

 

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Beard Awards Recognizes Friends and Colleagues

Posted February 19, 2018 by Keith Seiz

One of the best parts about my job is the daily interaction I have with true artisans of the food and beverage industry. From chefs to bakers to brewers, I’m fortunate to have met, and in some cases, worked with, people that inspire me. Many of these people were recently...

 

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Defining What “Healthy” Means For Consumers and Product Developers

Posted February 12, 2018 by Keith Seiz

An interesting segment ran on the Today Show recently naming the top 50 healthy foods and snacks. The website, Eat This, Not That!, was responsible for the list, and they did a great job. Not necessarily in determining the 50 snacks and beverages, but in setting the criteria for what...

 

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Finding Balance in Foods and Beverages Developed for Kids

Posted February 7, 2018 by Keith Seiz

I took my kids to McDonald’s for breakfast before school yesterday. It’s a rare occurrence, as I love providing my family with three home-cooked meals a day when possible, and I’m a bit of a health nut. However, the girls were being sweet, mom had an early morning conference call...

 

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In Beverage Category, The Big Get Bigger But the Little Companies Have All the Fun

Posted January 31, 2018 by Keith Seiz

Keurig Dr Pepper. The name just rolls off your tongue, right? Not really, but those three words were uttered or printed by thousands of newscasters, newspapers and bloggers analyzing the latest mega merger in the food and beverage industry. But before we get into that, did you know that there...

 

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Case Study: How to Break a Client into a New Market

Posted January 24, 2018 by Keith Seiz

Client: National Honey Board Breaking into a new market is always a challenge, regardless of the product or service. In 2017, Brightly Creative was tasked with breaking the National Honey Board into the craft spirits market. The goal was to replicate the success we had three years earlier breaking honey...

 

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What to Make of 2017 Beer Industry Sales

Posted January 20, 2018 by Jonathan Galbreath

The number of new craft breweries in the United States is exploding through the roof. The number of people drinking beer has remained stable. Something’s gotta give, and recently released sales stats from IRI Worldwide provide a bit of insight. I’ll attempt to mine this insight into a cognitive blog...

 

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On the Road: Reno, Nevada

Posted January 20, 2018 by Jonathan Galbreath

When: January 10-12, 2018 Why: American Beekeeping Federation’s Conference and Tradeshow Thinking about visiting Reno? Don’t. That’s probably a bit too harsh of an assessment considering I was only in the city for two days, and spent most of the time in a hotel at meetings. Still, the times I...

 

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Food and Beverage Trends in 2018

Posted January 20, 2018 by Jonathan Galbreath

A blog post in which I join the countless others making predictions about what to expect this year in the food and beverage industry. Hopefully, I mined some insights in here others have not covered. Without further ado….predictions about the food and beverage industry in 2018. Authenticity will become imperative...

 

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On the Road: Nashville, Tennessee

Posted January 12, 2018 by Jonathan Galbreath

When: December 12-15, 2017 Why: National Honey Board Photo Shoot I’ve always struggled with getting a handle on Nashville. The city is in such growth and flux that every time I visit I find myself in a new pocket with new things to explore. This was my second trip to...

 

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Brightly Creative: Chapter One

Posted January 12, 2018 by Jonathan Galbreath

Year one in the books, and what a year it was. If you’re not familiar with our origin story, check out this blog post from last year. In summary, we started Brightly Creative at the beginning of 2017 to follow our passions. To work with great clients in the food...

 

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On the Road: Top Three Trips of 2017

Posted January 12, 2018 by Jonathan Galbreath

On any given day, you’ll find one of us on the road, somewhere in the United States representing our clients. We attend events, host our own events, teach classes and conduct intensive educational and technical seminars. All, for our clients. It’s one thing we take pride in at Brightly Creative....

 

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2017 in Review: Our Favorite Beers

Posted January 5, 2018 by Jonathan Galbreath

We work quite a bit in the beer industry, and we quite enjoy the products that craft brewers craft, from hazy IPAs to tart Berliner Weisses. Through our travels in 2017, we’ve had the opportunity to taste some amazing beers, whether it’s at one of the Honey Beer Summits we...

 

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On the Road: Craft Brewers Conference 2017

Posted January 5, 2018 by Jonathan Galbreath

Dates: April 10-14, 2017 City: Washington, D.C. Brightly Team: Keith, Jonathan and Alison One of my favorite shows of the year! Great beer, great friends, great coworkers and a new city to explore. Plus, three days talking about honey. What’s not to love about the Craft Brewers Conference (CBC)? Jonathan,...

 

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Brightly Creative: The Forward

Posted January 4, 2018 by Jonathan Galbreath

Follow your passion. Empty words for most professionals, as “passion” often doesn’t pay the mortgage, a tab at a Michelin-rated restaurant or college tuition for your kids. But what if it could? That’s the question we’re on a journey to answer with the launch of Brightly Creative, a new craft...

 

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