Sweets & Snacks Expo Attendees Excitedly Get Back to Business

Posted June 29, 2021 by Alyssa Stahr

I woke up last week feeling like a kid on Christmas morning, ready to taste the trends we’ve been talking about as of recent on the show floor: namely gummies; popcorn; chocolate and (add ingredient here) combinations; and better-for-you confections and snacking products. I got that, of course, but there

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Confection Connection: Sweets & Snacks Expo Predictions

Posted June 24, 2021 by Alyssa Stahr

It’s finally here, and boy do I mean finally. After a year and a half of no work travel, Indianapolis is welcoming the Sweet & Snacks Expo in person. Not over Zoom, not virtually, but a bonafide, real, awaken the senses event.  I’m peering into my crystal ball for this

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Why is Personal Branding Important?

Posted June 17, 2021 by Alyssa Stahr

Brightly Creative has a very important word in its title. Yes, we’re a bright group both in mind and heart, but we are also a creative triple threat: noun, adjective and verb.  One of the brightest — pun intended — times we shine is when we solve problems for our clients.

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Functional Press Releases that Pop

Posted June 10, 2021 by Alyssa Stahr

Chances are if you’re reading this blog, you already know how to write a press release. After all, they haven’t changed that much over time. And, if you don’t, Google is a functional tool that can provide a wealth of information on that subject. Speaking of function, that’s an industry

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UX Mistakes To Look Out For

Posted June 3, 2021 by Diego Escala

Making a good looking website is hard, but making one that looks good and works to create a positive user experience (UX) can feel like a tightrope act in and of itself. Just because you hired the best designer in the world who makes you the prettiest site ever, doesn’t

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