This is the third bio I’ve written in my career. The first was when I was 22-years-old assistant editor of a food magazine. The second was when I co-founded The Arland Group in 2005. I had no agency experience at that time, so I filled my bio with creative writing to hide the fact that I really didn’t know what I was doing.
For this bio, I do know what I’m doing. I helped build a successful recruitment marketing agency, and now I’ve decided to follow my passion: Helping food and beverage companies reach their audience faster, smarter and with better content and creative. I’ve spent 18 years preparing myself to write this bio. I’d love to tell you about what we’re working on.
Since starting my journey with Brightly creative., I have traveled the country, broke bread with James Beard Award winners and shot-gunned beers with some of the most recognized brewers in the country. All while hanging out with my best new friends: honey bees. You could say I have a pretty sweet gig.
At Brightly Creative, I focus on the details. Nothing goes out the door without going through me. I love being the female voice of the team, and planning all of our events. I also love to be challenged to find the most innovative ways for clients to reach their target markets.
After dabbling in different jobs and career markets after college, I have finally found my home in helping clients and using my best creative skills at Brightly creative.
A few things you should know about me and my job. 1. Bless Paul Rand. 2. Web fonts saved my life. 3. NEVER trust a creative without giant eyeglasses (and I mean about anything). I’m the one who comes up with, “Yeah, we love it, but we could never do that.” We want to challenge our clients to reimagine their brands, break out of the mold and define themselves in a crowded marketplace.
My job is awesome. Partly, because I love the people I work with, and partly because I get to show people something about themselves that they never imagined.
I come from an agency background, both mutli-national conglomerate and niche boutique. After nearly 20 years of experience, I’m here, and it feels great. Oh, also a so-called photographer.
Posted April 23, 2019
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Posted April 9, 2019
Finally, the food bar category has some excitement outside of the countless new entries that seem to appear daily. Here’s the scoop. Clif Bar uses organic ingredients, KIND Snacks does not. In a clever marketing ploy designed to appear as…
Posted April 2, 2019
We’ve been thinking a lot about snacking lately at Brightly Creative, and how our clients can capitalize on the fact that more than 50% of all eating occasions are now snacks. Think about that. We’ve come a long way from…